Search Engine Optimisation (SEO) is an all-encompassing Digital Marketing discipline involving coding, usability, content marketing and social media.
The main focus should be on increasing the number of valuable visitors (organic or otherwise) to your site that ultimately convert into customers, leading to more business for you.
Sometimes you need to focus on just one thing - getting more local traffic.
It's probably what your competitors are doing and it's important to build a structured plan of offsite / onsite work if you are to compete successfully.
It’s vitally important to businesses that have, or would like, a local online presence.
You have a current website. Your developers are building a new, shinier version and one day the new site goes live and the old one is switched off. You've migrated your site.
It’s essential to ensure that the move doesn’t have any detrimental effects on traffic to your site. Missing redirects and optimisation that isn’t ported over are common offenders.
In a nutshell, an SEO Audit is a todo list of things to check that either help or hinder your site in the search engine results.
There might be no single item on its own to make a massive difference, but when you add up all the tweaks they can combine to improve your site's performance, visibility and search results.
Using a website should always be simple and straightforward. A bit like a quick walk down a clear corridor to the exit.
Reviewing your own site for usability is possible of course. What's even better is getting a fresh pair of eyes with the experience to know what to look for.
Conversion Rate Optimisation (CRO) reveals how well your site converts visitors, suggests areas that could be improved, and evaluates the results.
Even if your site is doing well, you could gain more business by improving how well your site converts the existing visitors it receives.
